George is accountable for the Simulation for Digital Health (SimDH) and Accelerating the Creative Economy through Immersive Tech (ACE IT) programmes, supporting health tech and immersive tech SMEs respectively to develop new products and services.

He joined the team in early 2019 to manage the SimDH programme bringing experience in the delivery of health services and interest in technology's potential to reduce health inequalities.

Outside of work George enjoys travelling, sports, reading, and excessive consumption of food, coffee and IPA.

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