Application Process

Interested SMEs are required to complete the application form.

Applicants can also seek to collaborate on either product development or product evaluation projects with academics at LSBU. You will be prompted to complete a second application for the advanced support upon completion of the below form.

Application Form

Join Wait List

SimDH applications will open on Friday 22nd October 2021. To receive a notification when applications open, please complete our Expression of Interest form.

Express Interest

Product Development

SMEs seeking support with product development (hardware, software, AI) from LSBU’s School of Engineering as part of the SimDH programme should also complete this form.

Product Development


SMEs seeking to collaborate on projects evaluating their product/service should complete this form. Please note if you are applying for evaluation your product should be developed at least to MVP.


I would like to learn more

Complete our short expression of interest form to check your eligibility. A member of our team will be in touch to discuss your support options.

Express Interest

Eligibility Criteria

To get access to all that SimDH has to offer you must:

  • Have received less than €200,000 State Aid within the last 3 years;
  • Be a start-up or SME with less than 250 employees;
  • Be a digital health business - a business which relies on technology as an advantage in its products or processes and is operating in or looking to trade in the health & wellbeing sector;
  • Be a businesses registered in Greater London, or registered elsewhere in the UK with an operational address within Greater London (co-working spaces and virtual offices are fine with us). Sole traders may also apply.
Deadline Monday 3rd May
Cohort 3 - 2022

Focussed support designed to deliver real change


Our cohort enables health tech SMEs to access the expertise, facilities and support they require to succeed. Participants are provided the pathway most appropriate for their development stage with longer-term research and development opportunities available to those eligible. Join now to accelerate your business.

Cohort Timeline


Applications are due before 11.59PM on Sunday 5 December 2021. They will then be processed by our team and all applicants notified of their status.


Members will have already received their welcome pack and been added to the community Slack channel. Meetings, events and academic collaborations will commence.


Members will be able to join our Alumni Slack channel so that they can continue to network with their peers and get access to news and funding opportunities.

Focussed Workshops

Workshops will be delivered by a range of experts throughout the programme. They are designed to provide participants with a thorough, rounded knowledge-base upon which they can continue to develop themselves and their business.

Example events include:

  • Understanding the NHS
  • Writing a Successful Grant Application
  • Business Modelling
  • Evidence Generation for Digital Health SMEs
  • Navigating Procurement and Frameworks

Support & Guidance

Throughout the programme you will meet with the SimDH Team to discuss your progress through the programme.

Personal Development

A good leader is as valuable to a business as a good product or idea. Throughout participation you will have opportunity to meet with subject matter experts and gain the benefit of their experience.

Peer Network

Members will be able to join the cohort Slack Channel, providing them the opportunity to connect with each other and seek out collaboration and feedback where appropriate.

A group of people around a conference table

This project is a great example of how a successful knowledge transfer partnership between academia and industry could hugely benefit all stakeholders involved.

Neucruit came to us in need of marketing consultancy to inform their business strategy and support development of their web platform - we helped them to enrol 2,500 research participants.

Read the case study
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Academic Collaboration

As part of the application process, businesses can propose projects with experts from across LSBU. This project should help them to further develop their product, conduct an independent evaluation and support their progress towards launching to market.

If you have a design prototype and would like to support to develop a MVP, or you already have a MVP and are ready to start independent testing, then we encourage you to apply for Academic Collaboration as part of the programme.

Business Development & Strategy

  • Understanding NHS Procurement
  • Business Model Support
  • Intellectual Property
  • Digital Marketing

Product Design & Development

  • Data Science
  • Hardware Design & Prototyping
  • Medical Engineering & Software Engineering Support

Product Usability & Acceptability

  • Guide on Your Innovation’s Evidence Roadmap/Strategy
  • Product/Service Evaluation
  • Usability Testing

I’d recommend taking part in the programme to any start-up, as both the programme and team can provide excellent support, motivation and feedback.

We helped Dual Good Health to test their CPR Virtual Reality device with medical experts, providing invaluable data and feedback.

Read the case study
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Expert Partners

Our expert consultants are a key part of the cohort, delivering content and experience throughout.

Fractional IP help small, medium and large enterprises to develop new IP assets, protect their existing assets, and negotiate on their behalf with key stakeholders.

Fractional IP

8foldGovernance bring your company to Information Governance and Clinical Risk Management compliance in a quick efficient manner, so you can be confident in avoiding these roadblocks when going to market.


Flashfuture Consulting help their clients use digital disruption to build a stronger, more successful future.

Flash Future Consulting

Hassan leads on Digital Health at the Department for International Trade (DIT) and is a Director at Vita Healthcare. His background is in social work, NHS informatics, public health and commissioning. He later co-founded an award-winning agency in real world data which he successfully exited in 2018.

Hassan Chaudhury

South East Health Technologies Alliance (SEHTA) is a network organisation that provides business support to health tech SMEs, health professionals, care providers and academia.


Lisa is a Health Technologist dedicated to supporting the development of tools that help the NHS and enable patients to get the most out of digital innovation.

Lisa Murphy

Startup Manufactory is a consulting firm specialised in Private Sector Development, Startup Consulting and Startup Training

Startup Manufactory

MedCity is the cluster organisation for the world-leading health and life sciences sector in London and the Greater South East of England. They were set up in 2014 by the Mayor of London and the region’s Academic Health Science Centres to drive growth and investment in the sector for the health and wealth of the population.


Supporting you
through the pandemic

We've set up new processes and procedures to ensure you're safe. We've also moved much of our support online.

Shorter Sessions

We understand the issues of webinar-fatigue, that's why we've shortened our sessions to ensure you get the same content in less time.

Frequent Contact

We provide regular contact and feedback sessions so that you can consistently progress despite Covid-19.

Research & Development

Research and development projects are still proceeding in a Covid-safe environment.

Some Previous Participants

Are you ready? Let's begin your innovation journey

We work with SMEs to create change. Read about just some of our work.

Frequently Asked Questions

At what stage of product development do companies have to be to apply?

Companies can be at a variety of stages in product development and benefit from the wide range of expertise and support available through the programme.

Companies that have a product or solution that is well-defined, i.e. MVP, and are ready to start user testing or building their evidence base are likely to benefit the most from collaborative research and development with LSBU academics as part of the programme

What happens if I dont get accepted?

If you apply and are unsuccessful in joining the cohort we will provide feedback to support you in future application, as well as signposting to potential areas of support to help you develop.

What is expected of me?

We expect you to actively engage with all of the support available through the cohort. This will typically equate to around 6 hours per month and applicants will need to dedicate additional time to work on any actions set to them via one-to-one support.

How is this free?

SimDH is part-funded by the European Regional Development Fund (ERDF) and London South Bank University (LSBU). All support is provided under Article 28 Innovation Aid to SMEs, and does not affect your de minimis allowance.