Branding Your Disruptive Food & Beverage Business Session 2

Sep 23, 2021 1:30 PM


Do you want to create a strong brand for your business?

Nowadays, creating good food and having only a brand logo is not enough to cover your branding needs. You must have a strong visual brand identity. Branding your company effectively will increase sales and enable your business to stand out from your competitors.

Within the webinars, you will learn how to build your brand identity and create a beeline between your start-up and targeted audience.

Session two covers identifying and reaching your target audience.

You’ll leave this webinar with a greater understanding of:

  • How to create a minimum viable product and how to achieve proof of concept
  • Pricing strategies for your business
  • Finding routes to market for your concept
Meet the Facilitator

Eddie Stableford, The UK's Foremost Food Brand Expert & Mentor.

Eddie Stableford’s career spans 42 years in food and drink branding, innovation and marketing. His enviable brand portfolio spans from multiple retailers (Tesco, Waitrose, M&S, Co-op), through major food manufacturers (Premier Foods, ABF) to entrepreneurial start-ups and emerging brands. To date, he has three millionaire success stories to share.

Join Eddie & LAFIC and learn more about being disruptor brand, easily identifying your audience and creating a concept to reach targeted consumers.


This event is funded by London South Bank University, Greater London Authority and European Regional Development Fund. Eligibility criteria apply. Businesses must:

  • Be registered within Greater London
  • Have an annual turnover below £43m
  • Have less than 250 employees
  • Be 'AgriFood' businesses: a company which offers products or services around agriculture, horticulture, and food and drink manufacture, processing, distribution and technology.

If you do not meet this criteria, we reserve the right to cancel your ticket.

Terms & Conditions

This event is organised by the LAFIC (London AgriFood Innovation Clinic) programme. LAFIC provides free business and innovation support to SMEs (small to medium enterprises) meeting the above criteria. Each registered LAFIC member receives 12 hours of webinar or event access.

If you have already exceeded your 12 hour limit for LAFIC events, we reserve the right to cancel your ticket or place you on a waitlist.

By registering for this event, you're expressing your interest in joining the LAFIC programme and are agreeing to eligibility checks. You will be contacted by the organisors. You are also agreeing to our privacy policy. See our privacy policy here.

Date & Time

Thursday, September 23, 2021
1:30 pm
3:30 pm



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