Digital Marketing 3: Google Tools, Content Planning & Social Media Research

Jun 11, 2021 10:00 AM


Join LAFIC at this workshop to learn how to make the content your customers want to see, and how it can help other aspects of your online presence.

Google Tools & Content Planning: This workshop covers why focusing on a content marathon, not a sprint, is a good thing for your marketing. the business will learn how to create long-term content planning which helps you build your brand and create a sustainable and successful business.

Social Media Marketing: Just who are your customers? Learn how to research their needs and preferred platforms. Find out what resonates best and listen out for their pain points using social listening tools.

In this session you will learn:

• Gain insights with social research

• Build customer personas

• Optimise Twitter, Snapchat and TikTok accounts

• Planning your content for the next year

• Creating content that improves ranking and findability

Please note:

You are advised to attend all four sessions (1-4) to get the best out of the training.


This event is funded by London South Bank University, Greater London Authority and European Regional Development Fund. Eligibility criteria apply. Businesses must:

  • Be registered within Greater London
  • Have an annual turnover below £43m
  • Have less than 250 employees
  • Be 'AgriFood' businesses: a company which offers products or services around agriculture, horticulture, and food and drink manufacture, processing, distribution and technology.

If you do not meet this criteria, we reserve the right to cancel your ticket.

Terms & Conditions

This event is organised by the LAFIC programme. LAFIC provides free business and innovation support to SMEs (small to medium enterprises) meeting the above criteria. Each registered LAFIC member receives 12 hours of webinar or event access.

If you have already exceeded your 12 hour limit for LAFIC events, we reserve the right to cancel your ticket or place you on a waitlist.

By registering for this event, you're expressing your interest in joining the LAFIC programme and are agreeing to eligibility checks. You will be contacted by the organisors.  You are also agreeing to our privacy policy.

Date & Time

Friday, June 11, 2021
10:00 am
1:00 pm



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