LAFIC is inviting London's Food & Beverage businesses to join peers and learn key digital marketing skills that'll help you maximise the impact of online sales channels.
This session continues lessons from session 1.
You'll learn how to investigate your competitors online, and how to measure digital presence. You'll also learn the best practices of advertising on Facebook & Instagram.
Search Engine Optimisation: gain a strategic view of the main opportunities and challenges that exist with content marketing in your market. The outcome of this analysis should be a high-level action plan containing the most important tasks that will impact the success of your business and your content marketing.
Social Media Marketing: Learn how to use Instagram as another placement on Facebook, not a separate channel, and scale your campaigns quickly by reaching more of our targeted audience. Businesses will learn how to create content that supports their paid ads.
This event is funded by London South Bank University, Greater London Authority and European Regional Development Fund. Eligibility criteria apply. Businesses must:
If you do not meet this criteria, we reserve the right to cancel your ticket.
This event is organised by the LAFIC programme. LAFIC provides free business and innovation support to SMEs (small to medium enterprises) meeting the above criteria. Each registered LAFIC member receives 12 hours of webinar or event access.
If you have already exceeded your 12 hour limit for LAFIC events, we reserve the right to cancel your ticket or place you on a waitlist.