Digital Marketing 2: SEO, SWOT & Social Media Advertising

LAFIC is inviting London's Food & Beverage businesses to join peers and learn key digital marketing skills that'll help you maximise the impact of online sales channels.

This session continues lessons from session 1.

You'll learn how to investigate your competitors online, and how to measure digital presence. You'll also learn the best practices of advertising on Facebook & Instagram.

Search Engine Optimisation: gain a strategic view of the main opportunities and challenges that exist with content marketing in your market. The outcome of this analysis should be a high-level action plan containing the most important tasks that will impact the success of your business and your content marketing.

Social Media Marketing: Learn how to use Instagram as another placement on Facebook, not a separate channel, and scale your campaigns quickly by reaching more of our targeted audience. Businesses will learn how to create content that supports their paid ads.

In this session you will learn:

• Find keywords that work for your business and products
• Find out what your business strengths, weaknesses, opportunities and threats are.
• Optimise Facebook and Instagram platforms
• Create ads for Instagram and Facebook

Eligibility

This event is funded by London South Bank University, Greater London Authority and European Regional Development Fund. Eligibility criteria apply. Businesses must:

• Be registered within Greater London
• Have an annual turnover below £43m
• Have less than 250 employees
• Be 'AgriFood' businesses: a company which offers products or services around agriculture, horticulture, and food and drink manufacture, processing, distribution and technology.

If you do not meet this criteria, we reserve the right to cancel your ticket.

Terms & Conditions

This event is organised by the LAFIC programme. LAFIC provides free business and innovation support to SMEs (small to medium enterprises) meeting the above criteria. Each registered LAFIC member receives 12 hours of webinar or event access.

If you have already exceeded your 12 hour limit for LAFIC events, we reserve the right to cancel your ticket or place you on a waitlist.

By registering for this event, you're expressing your interest in joining the LAFIC programme and are agreeing to eligibility checks. You will be contacted by the organisors.  You are also agreeing to our privacy policy.

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