Inception

Review learnings from last campaign & agree changes (stage 1, Stage 2, Application, customer profiles, Key messages, promotional channels, imagery)

MT, PM
MT, PM
RAs? PCs?
PT, AC, RAs, SP

Campaign brief given

MM

MT

PT, RAs, AC

SP

Set cohort timeline and application timeline

MM, PM

MM

MT, PT, RAs

AC, SP

Add Dates And Responsibilities to Asana

MM

AC, SP

AC, SP

AC, SP

Pre Campaign

Agree Promotional Events

MM, PM

MO, PM

PCs, RAs, FAC

PT, AC, RAs, SP, STA

Website & Application process changes Communicated

MM, PM

MM

RAs, PCs, MT

SP, AC, STA

Comms Pack created

MO, PM

MO

PT, MT, STA

SP, AC, STA

Social Media Posts Created

MT

MT

PT

SP

Hubspot lists updated

PM

PT

PT

MT

Comms Schedule Created

MM

MO

PT

PT

Cold email templates /forum templates created

MO

PT

AC, RAs

SP

Promotional Event copy written

PM, MO

MO

PT

SP, STA

Webex/Zoom links created

PM

PC

MO

FAC

Eventbrites created

PC, MO

PC, MO

Events added to website

PM

MO

PT, STA, FAC

Bit.ly links created with UTMs for promotors

MM

MO

PT

FAC

Stakeholder information given to Marketing Manager

PM

PM

MM

Stakeholders (Facilitators, Strategic Partners etc) uploaded to website

MM

MM

PM

Campaign

Promoted posts scheduled

MM
MT
PM

Applications Open Email Drafted

MT

MT

Hubspot list exported, imported to Mailchimp

MT

MT

PT

Google Ads Prepped

MM

MM

MeetUp event scheduled

MO

MO

Organic posts scheduled

MO

MO

Analytics measured, communicated

MM

MT

PT

SP

Follow up email 1 scheduled

MT

MT

Follow up email 2 scheduled

MT

MT

Last chance email scheduled

MT

MT

Promoted posts messaging turn to ‘last chance’

MM

MM

Cold email templates & forum templates updated to ‘last chance’

MO

MO, PCs

PT

PT, SP

Cohort Onboarding

Welcome page changes communicated

PM
MT

Successful/Unsuccessful communications sent

PT

PT

Welcome email changes made

PM

MO

PT

Information of SMEs given to Marketing team

PM

PM

MT

Press Release drafted

MT

MO

PM

Welcome posts created

MT

MO

PM

Community Comms Pack adapted, sent

MT

MO

PM

Press Release uploaded to website, Linkedin

MO

MO

PM

SP

Welcome posts scheduled onto Social Media

MT

MO

PM

SP

Post Cohort

Feedback Emails
PT, SP
PT, SP
PT, SP
PT, SP
Slack Conversion
PT, SP
PT, SP
PT, SP
PT, SP
Showcase
PT, SP
PT, SP
PT, SP
PT, SP

Analysis

Review data and present

MM
MM
MO
PT,  SP