Cohort Tracker

If your cohort is running you'll be able to find its Asana here:
Example

Inception

Review learnings from last campaign & agree changes (stage 1, Stage 2, Application, customer profiles, Key messages, promotional channels, imagery)

MT, PT
MT, PT
RAs, PCs
SP

Campaign brief given

PM

MT

Set cohort timeline and application timeline

MM, PM

MM, PM

MT, PT, RAs

AC, SP

Add Dates And Responsibilities to Asana

MT

MM

PT

Pre Campaign

Agree Promotional Events

MM, PM

MT, PM

PCs, RAs, FAC

PT, AC, RAs, SP, STA

Website & Application process changes Communicated

PM

MM, PM

RAs, PCs, MT

Comms Pack created

MO

MM

PT

SP, AC, STA

Social Media Posts Created

MT

MM

PT

Hubspot lists updated

PT

PM

MT

Comms Schedule Created

MO

MM

PT

PT

Cold email templates /forum templates created

MO

PT

MM

SP, AC, RAs

Promotional Event copy written

PM, MO

MM

PT

SP, STA

Webex/Zoom links created

PT

PC

MO

FAC

Eventbrites created

PC, MO

PC, MO

Events added to website

MO

MM

PT, STA, FAC

Bit.ly links created with UTMs for promotors

MO

MM

PT

FAC

Stakeholder information given to Marketing Manager

PM

PM

MM

Stakeholders (Facilitators, Strategic Partners etc) uploaded to website

MM

MM

PM

Campaign

Promoted posts scheduled

MO
MM
PM

Applications Open Email Drafted

MT

MT

PT

Hubspot list exported, imported to Mailchimp

MT

MT

PT

Google Ads Prepped

MM

MM

PT

MeetUp event scheduled

MO

MO

MM

Organic posts scheduled

MO

MO

MM

Analytics measured, communicated

MT

MM

PT

SP

Follow up email 1 scheduled

MT

MT

PT

Follow up email 2 scheduled

MT

MT

PT

Last chance email scheduled

MT

MT

PT

Promoted posts messaging turn to ‘last chance’

MM

MM

PT

Cold email templates & forum templates updated to ‘last chance’

MO

MO, PCs

PT, MM

PT, SP

Cohort Onboarding

Welcome page changes communicated

PT
PM

Successful/Unsuccessful communications sent

PT

PT

Welcome email changes made

PO

MM

PT

Information of SMEs given to Marketing team

PM

PM

MT

Press Release drafted

MO

MM

PM

Welcome posts created

MO

MT

PM

Community Comms Pack adapted, sent

MO

MM

PM

Press Release uploaded to website, Linkedin

MO

MM

PM

SP

Welcome posts scheduled onto Social Media

MT

MM

PM

SP

Post Cohort

Feedback Emails
PT
PT
MT
SP
Slack Conversion
PT
PT
MT
SP
Showcase
PT
PT, MT
SP
SP

Analysis

Review data and present

MM
MM
MO
PT,  SP