Prepare for your SimDH Application

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Jemima Heard
5 Min


SimDH helps digital health start-ups grow by providing bespoke one-to-one consultancy, group workshops, product development assistance, R&D support, and efficacy testing.

Read on to find out how you can prepare for applications to our third cohort, opening Monday 24 October 2021.

1. Decide which application forms you’re going to complete.

Some people apply to the SimDH programme to benefit from our one-to-one consultancy and group workshops. It then might take a year or two for these businesses to be in a position to collaborate on a new-to-market or new-to-firm product with us. In the meantime, the knowledge gained from our programme allows these businesses to:

  • Perform market and user research
  • Raise funds or secure grants
  • Protect intellectual property
  • Build an MVP

If you're within six months of a product launch, have just launched a product or would like an existing product to be improved/tested, then you'd be a great fit for a SimDH collaboration - working one-on-one with our experts, academics and student consultants.

Everyone will complete the first form, which covers:

  • Company Information
  • Company Eligibility
  • Product Information
  • Support Needs.

If you’re looking to then apply for a SimDH Collaboration, you’ll want to complete one of the following forms: Product Development Proposal, or Product Evaluation Proposal. You do not have to complete these forms at the same time.

User testing for Dual Good Health's VR CPR training programme through SimDH. Find out more about this collaboration here.


2. Collect essential information about your business

Due to our funding agreements, we have a strict eligibility criteria for businesses joining the SimDH programme. In order to benefit from our expertise in health and social care, psychology, engineering, computer science and more, businesses must be:

  • Launching a new-to-market ornew-to-firm digital health product, process or service in the next six months(or looking to test or improve an existing product process or service);
  • Registered in Greater London;
  • An SME: A small-to-medium enterprise with an annual turnover below £43m and with less than 250 employees.

To prove you meet our eligibility criteria, you'll need to prepare:

  • Your company registration number;
  • A brief summary about your business.

3. Get competitive

To judge your application, we'll ask you a number of questions about your business and products to assess feasibility and potential.

To make the most out of the space you have, it'd be wise to draft summaries about:

  • Your business model;
  • The product you'd like us to support with creating, testing, launching, evaluating or improving;
  • Your target customer;
  • The key people within your business, including their roles and expertise;
  • The number of FTE (Full Time Employees) working for your business;
  • The existing relationships you have within the industry;
  • Key milestones within your product roadmap;
  • Existing market research you've completed;
  • Other accelerator programmes you've joined.


You'll also have the chance to upload supporting documentation - so if you have a pitch deck, a business model canvas, UX designs or prototypes, this is your opportunity to show us!

Pilot testing for the Product Evaluation of Arigami's Breathing Room. Find out more about this project here.
4. Be specific

We need to know if SimDH will be a good fit for you, as well as your business being a good fit for us.  

Take some time to consider what support you're looking for - and the more specific you can be, the better we can judge your application.

We'll be asking you about:

  • The expertise you require to reach your next milestone(s)
  • What you'd like to achieve in the next six months.
5. Product Development or Product Evaluation Proposal?

A Product Development Collaboration with us will help you to access specific areas of expertise in order to launcha new-to-market or new-to-firm product, process or service.

This expertise could be in:

  • Mental Health and Psychology
  • Business Model and Strategy
  • Customer Acquisition & MarketFit
  • Software Development
  • Machine Learning
  • Data Analytics
  • Medical Imaging
  • Electrical Engineering
  • Design and User Experience

It can be performed on prototypes, MVPs, or on existing products needing additional features.

If you already have an MVP or a product/process/service on the market, completing a product evaluation collaboration will help you prove its' effectiveness to:

  • Future procurers - such as the NHS
  • Your existing target audience by substantiating marketing / wellness claims
  • Investors to help fund themarketing and sales channel creations for your product
  • Other accelerator programmes, such as DigitalHealth.London Accelerator, who can further facilitate the adoption of your innovation into the Health & Social Care System.

If neither collaboration option suits your business right now, don't worry - it won't affect your application. You can always come back to complete a collaboration with SimDH after you graduate your current cohort!

LSBU's Radiography Lab
6. For your Product Development Proposal, you'll need to:
  • Tell us what development you require- full development from idea to MVP, development from prototype to MVP, or development of some functionality aspects from prototype to MVP. If none of these fit your needs, let us know why.
  • Inform us if you're developing hardware or software, and what support you require for this development. This affects the expertise available to you, and capacity might be limited depending on the applications we receive.
  • Explain the technical capacity you already have within your business, relevant to the support you've requested.
  • Describe your tech stack - this will help us identify other support you might need (or might not need).
  • Define a proposed timeline, so we can measure where our support could have the greatest impact.
  • Explain your desired outcomes of the proposed collaboration

At the end of the application, you'll have a chance to upload any supporting documentation that you feel will support your proposal.


7. For your Product Evaluation Proposal, you'll need to:
  • Tell us whether your product is already on the market, and if so, how long it's been on the market.
  • Describe the current functionality of your healthtech product or service.
  • Detail your monthly customer acquisition rate.
  • Explain which commercial data you are or will be collecting, such as app usage or Net Promotor Score.
  • Describe how you're already measuring your product's effectiveness.
  • Give a brief summary of the evidence base supporting your innovation.
  • This should include any theoretical frameworks which you're applying through your product or have based your product off of.
  • Outline and describe any previous research projects completed.
  • Confirm ownership of your IP.
  • Explain your desired outcomes of the proposed collaboration

At the end of the application, you'll have a final chance to upload any supporting documentation that you feel will support your proposal.

8. I'm ready to apply - now what?

Grab a beverage, and we suggest using a computer, rather than a smartphone or tablet, to make your experience as stress-free as possible.

The amount of time it takes for an application to be completed depends on a number of variables. Ensuring you're as prepped as possible for your application will make the process go much faster.

SimDH Cohort 3 applications open from Monday 24 October 2021.