Allen Carr’s Easyway

Overview

The study was undertaken to determine the effectiveness of Allen Carr’s Easyway (ACE) method to stop smoking, under rigorous controlled settings. In the study, the ACE method was compared against the established NHS 1-1 stop smoking service (including pharmacotherapy), allowing an estimate of relative effectiveness to be made.

Approach

A ‘gold standard’ randomised controlled trial method was employed, and the study recruited 620 people who wished to quit smoking. Participants were randomly assigned to condition, received their treatment and subsequently followed up at 4, 12 and 26 weeks. The results of the study provide evidence that ACE is as efficacious as the NHS service.

“The interest the paper gained from the scientific and medical communities has been considerable. This project added robust findings to the service’s evidence base which the company are now capitalising upon.  The interest the resulting peer review journal publication gained internationally from the scientific and medical communities has been considerable”. Prof Daniel Frings, Project Lead

Conclusion

Paper abstract: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7186816/